Our Company




Welcome to England Diamond; Asia's premier online retailer for diamond engagement rings, loose diamonds, gold and platinum rings, and other diamond jewellery. We're a 21st Century brand with a distinctly classic English heritage, emphasised by our commitment to exceeding expectations and our signature line of top quality Diamonds, English style rings and English hallmarked products. At England Diamond, our aim is simple: to make the process of buying high quality diamonds simple, affordable, and accessible to all, whilst always striving to deliver the best possible value for customers.  England Diamond won the Most Trusted Diamond Company Award in Hong Kong on NOv 13, 2014.



Our Products & Services


England Diamond is proud to offer a exclusive catalogue of unique products & services, which include a selected range of diamond inventory and rings that meet the quality standard comparable to that of world renowned premium brands – but at a lot more affordable prices.  See below an overview of our offers:


Hong Kong's Most Trusted Diamond Company

1. Diamond quality similar to international premium brands – No diamonds with inferior quality are offered.  All diamonds over 0.40 carats are GIA graded with official reports and laser inscriptions.


2. “ED Grade” diamonds – our house branded, top of the top diamonds not only great for wedding, gifting, and everyday wear, but also great for investments.  There are only about 200 pieces offered each week from our huge inventory of over 10,000.


3. UK Hallmark Rings – This is the selected range of our wedding rings that are tested in England and marked with the historic hallmarks of the London assay office.  Not only are they classical and stylish – they also carry a heritage that is recorded in London and can be traced back generations after.


4. English Style Rings & Jewellery – Styles that are inspired by the historic periods from Georgian to Victorian to modern time.


5. Design Your Own Ring – a powerful on-line tool that helps you customize your own diamond ring.  Choose the diamond you desire, choose the style you prefer, and engrave your own personal message on the ring.


6. England Diamond’s Pick of the Week – Based on your purchase motivation (wedding/engagement, investment/ value, gifting, or fashion wear), we offer diamonds that are of highest value for money during the particular week.  We update these offers each week to reflect the latest market price and diamond availability.


7. Face to Face Professional Diamond Jewellery Consulting Service – England Diamond Company Ltd. was founded and run by professional educated by the GIA, and it is our mandate to ensure customers receive the most accurate and authoritative information when they purchase a diamond or a jewellery product.   During our face to face consultation session, we provide professional advice on budgeting your purchase, choosing the right diamond for your occasion, and choosing the style that’s most appropriate.  No hard sell, no sales jargons, just facts and sincere advice.   This service is available only in Hong Kong and by appointments only due to popularity.


8. On-line Professional Diamond Jewellery Consulting Sevice –  This is basically the professional service we provide in Hong Kong – just that it is carried out online and made available to everyone outside of Hong Kong.  Talk to our sales representatives through the online chat tools or via telephone, and let them help you with your queries first.  If you decide to discuss with our GIA diamond professional in further details, we will set up an appointment for you.


We have the know-how and expertise required to help you source the perfect piece of diamond jewellery, and the contacts to ensure we can make your dreams a reality.  Whether you're seeking the clean, geometric beauty of an Art Deco necklace, a classic solitaire engagement ring, or a bespoke ring designed to your own specifications, we are on hand to help you realise your vision. 



Our Team


At England Diamond, our aim is to be the most professional, helpful and customer oriented diamond jeweller in Asia. Our crack team of trilingual industry professionals (fluent in Mandarin, Cantonese and English) are on-hand to offer impartial advice and guidance for anyone making their first diamond purchase – be it for a custom engagement ring, matching wedding rings, or a birthday/ anniversary present!


Our affinity with precious gems was the prime motivation for England Diamond; a native brand headquartered in Hong Kong, with a distinctly English heritage. The versatility of our location was no accidental discovery; in fact, we chose this location in order to better address countries in Asia, using the latest e-Commerce and web technologies, and our direct sourcing and logistics capabilities. By minimising the usual overheads incurred as a traditional high street retailer, we are able to offer our products at Hong Kong’s tax free, internet prices – mostly 15-20%, and often a lot less than most traditional retailers. 




Our Services 


England Diamond is dedicated to exceeding the quality expectations of clients. In addition to our extensive catalogue and Design Your Own Ring service, we also offer:


▪ Payment via Paypal and Alipay.  It covers most credit cards & debit cards in the world and in China.

▪ Prompt order handling, dispatch and delivery

▪ Free jewellery cleaning and maintenance

▪ A complimentary re-size of any ring purchased from us

▪ Free engraving services

▪ Online ring size measuring service

▪ Online diamond education guides

▪ Instant online chat and call (toll free in China) with our sales representative

▪ Face to face diamond consulting with a GIA professional by appointment



Contact Us


Company:      England Diamond Company Ltd.

Address:        Unit 1001, 10/F, Mira Place Tower A,

                       132 Nathan Road,

                       Tsim Sha Tsui, Kowloon, H.K.

Tel:                 (852) 21329671

e-mail:            info@EnglandDiamond.com

WhatsApp:     (852) 69998859

WeChat ID:   ED56647244

Weibo Name:  英伦钻石



For a face to face meeting with one of our Jewellery Consultants, our time is between Monday to Friday, 9:00 am to 6:00 pm, and is conducted by appointment only in our Central Office.  Please give us a call at least 2 days in advance for the appointment.